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Tiktok Ban? Will Nerf Content End?

Apparently, there’s a new push to ban Tiktok over potential national security issues (owned by Bytedance, in China, etc.). Regardless of whether you think it’s needed, it does put an interesting spin on company advertising as well as regular content creation. We’ve seen Xshot have extreme success on social media at low cost, and Nerf even had a contest for “Chief Tiktok Officer” in 2021. Assuming Tiktok isn’t sold off to someone else, it’s quite possible that it will be banned.

The relevant legislation came out of committee with a unanimous vote, and now goes for votes in Congress. The President has indicated he would sign legislation, as well. So it will be interesting to see how both regular creators and corporations respond after investing time and money into using the new social media platform.

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