Nerf Expands into Brazil…and Minecraft DLC?

We have two bits of news from Hasbro! There’s a theme park in Brazil, and incoming DLC for Minecraft involving all those fun blasters! Let’s get to the press releases!

Nerf Mania!

Beto Carrero World to Unveil the first-ever NERF themed land, NERF Mania, on Children’s Day!

SEPTEMBER 19, 2023 – Calling all NERF fans! Beto Carrero World is about to make every adventurer’s dream come true with the opening of the first ever NERF-themed land: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into and revel in the new attractions, which are just the first phase of the spectacular NERF Mania.

Get ready to get wet and spin with the Super Soaker Splash!

For those who thrive on challenges and enjoy a splash of fun, the Super Soaker Splash is the perfect choice! Get ready to get wet, and showcase your sharp aim as you spin non-stop within this thrilling aquatic attraction. If you think it’s a breeze, think again, as the fun spins wildly!

Spin, scream, and thrill with the Spin Blast Adventure!

There’s no stomach-churning thrill quite like the Spin Blast! Picture a giant disc for 40 people spinning frantically atop a wave-shaped track. Are you ready to embark on an adventure full of exhilarating moves and infectious laughter? If so, you’re next in line for this exclusive attraction in Brazil, designed to accommodate over 600 people per hour!

Curious Fact: The Spin Blast and the Super Soaker Splash are imported attractions from Italy and took about 30 days by ship to arrive in Brazil.

Digital Aim at the NERF Arcade!

For the digitally-savvy enthusiasts who love a challenge, the NERF Arcade is your spot. Test your concentration and aim with digital blasters while you have fun with your friends to see who can rack up the most points. It’s the classic NERF experience in an amazing new dimension!

Refuel at the themed Restaurant and bring the fun to your home with the NERF Shop!

Even adventurers need to refuel! The themed Restaurant is the perfect place to savor mouthwatering snacks that will make your taste buds tingle. Don’t forget to drop by the NERF Shop, where fans will find exclusive NERF Mania products to take home as incredible mementos from this thrilling journey!

An Incredible Collaboration for an Unprecedented Experience

NERF Mania is a collaboration between Beto Carrero World and Hasbro Inc., a leading toy and game company. Here’s a cool tidbit: the expansive themed area of over 14,000 square meters was designed by a design studio based in Singapore and New York, known for their expertise in creating amazing parks. So you know what that means – guaranteed fun with an international flair!

A Historic Investment in Entertainment

“This marks the largest investment in Beto Carrero World’s history. It took us 31 years to reach this level of international entertainment standard. It’s a source of immense pride, as my father always drew inspiration from the magic of overseas parks. And I can confidently say, there’s much more to come,” commented Alexandre Von Janke Murad, President of the Administrative Board of Beto Carrero World.

“We cannot wait for consumers of all ages to experience the first-ever NERF themed land at Beto Carrero World, and this opening is just the start of whats to come,” said Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro. “This fully immersive experience really leans into the social, active play lifestyle that NERF has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends.”

The fun has only just begun

Hold onto your Blaster, because the fun doesn’t stop here! More exciting updates are in the works for a second phase of NERF Mania.

Nerf Minecraft DLC (and a late Ender Dragon Announcement)!

NERF has just revealed the NERF MINECRAFT ENDER DRAGON allowing you to channel the ferocity of the Ender Dragon boss mob!

• When blasting, this blaster breathes four dart flames out of the dragon’s mouth! Store an additional eight darts under the Ender Dragon’s wings for quick and easy reloading. This blaster is available for purchase today at Amazon, Target, Walmart and other major retailers.

Alongside the blaster reveal, the all-new Minecraft NERF World DLC was unveiled. In this immersive in-game experience, players will use NERF blasters to target Minecraft mobs in various arenas leading players to fight one of the most memorable Minecraft mobs: the NERF Ender Dragon.

• The DLC seamlessly integrates real-world products into its gameplay loop, including Hasbro’s NERF MINECRAFT ENDER DRAGON Blaster.
• The Minecraft NERF World DLC will be available for Minecraft: Bedrock Edition via Minecraft Marketplace on October 2, 2023.