Hasbro 2024 Product Lookbook – New Nerf Incoming!

We don’t have Toy Fair in New York this year, but companies are still announcing new products right now. In the case of Hasbro, that apparently includes late-night emails with PDFs full of product entries!

Nevertheless, let’s take a peek at some of the products announced – some we already know are coming, and a few that are new!

Have a Press Release!

In case you want to look at the relevant sections to our hobby, here’s part of the Lookbook relevant to Nerf! It’s just a partial copy of the original file (I doubt I should be throwing out the actual Dropbox links), but it has the descriptions, prices, and release dates of various products. Some I’ve already reviewed, some I’ve bought and need to review, and others are new to us all.

Here we go!

NERF PRO GELFIRE UPROAR
(Ages 14 and Up | Approx. Retail Price: $29.99 |
Available at most major retailers starting June 1, 2024)
Burst into battle with NERF Pro Gelfire blasters featuring hydrated rounds that burst on impact! These massive-capacity blasters deliver high-performance blasting to ignite your competitive advantage. NERF Pro Gelfire rounds come dehydrated in the box, giving you a huge amount of rounds for multiple refills. Add water to hydrate the rounds for 3 to 4 hours to prepare them for use. The hydrated gel rounds fire from the blaster at a high velocity and burst when they hit a target. No need to pick up rounds. Power into rapid fire blasting with the fully automatic NERF PRO GELFIRE UPROAR blaster that fires up to 7 rounds per second* at velocity of up to 150 FPS! The blaster includes 10,000 dehydrated NERF Pro Gelfire soft super absorbent polymer projectiles, and has an external 400-round hopper, trigger lock, and protective eyewear. Outdoor use recommended. Requires 8x AA 1.5V alkaline batteries (not included).

NERF PRO GELFIRE IGNITOR
(Ages 14 and Up | Approx. Retail Price: $9.99 | Available: Now)
Burst into battle with NERF PRO GELFIRE blasters featuring hydrated rounds that burst on impact! The blasters deliver high-performance blasting to ignite your competitive advantage. NERF PRO GELFIRE rounds come dehydrated in the box, giving you a huge amount of rounds for multiple refills. Add water to hydrate the rounds for 3 to 4 hours to prepare them for use. The hydrated gel rounds fire from the blaster at a high velocity and burst when they hit a target. No need to pick up rounds! The NERF PRO GELFIRE IGNITOR blaster packs a lot of power in a compact size, firing a round at a velocity of up to 150 FPS. It’s the perfect s idekick blaster to take along so you’re always ready for action. The blaster includes 1,000 dehydrated NERF PRO GELFIRE soft super absorbent polymer projectiles, and has up to 60-round capacity, trigger lock, and protective eyewear. Outdoor use recommended. Available at most major retailers.

NERF SUPER SOAKER MINECRAFT TRIDENT
(Ages 6 and Up | Approx. Retail Price: $9.99 | Available: Now)
The NERF SUPER SOAKER MINECRAFT TRIDENT water blaster takes its inspiration from Minecraft, capturing the look of the trident used in the game. In the game, tridents are rare items, only found in the hands of a few disheveled, damp drowned, and the heroic adventurers that defeat them! Imagine yourself as one of these heroes with this NERF water blaster. The fun design makes this a stand-out blaster to drench everyone in range. It measures 21.5-inches long when you pull back the plunger handle. Cool off everyone on hot sunny days with a soaking stream from this easy-to-use water toy. Submerge the front of the blaster in water, and pull the handle all the way back to fill the tank. Take aim and push the handle forward to unleash water! NERF MINECRAFT blasters are perfect for Minecraft players. Available at most major retailers.

NERF SUPER SOAKER FLIP FILL
(Ages 6 and Up | Approx. Retail Price: $10.99 | Available: Now)
The NERF SUPER SOAKER FLIP FILL water blaster features 4 different water-streaming styles, so you can choose the way you’ll soak friends and family in backyard water fun! Simply turn the nozzle on the blaster to unleash a narrow single stream, blast a large single stream, blanket them with a scattering deluge, or pour on the soakage with an angled fan spray. Take aim and pump the slide backward and forward to get the drenching fun going. The tank holds up to 30 fluid ounces (887 milliliters) of water and the blaster has a fast fill design so you’re ready to play in outdoor games in no time. NERF Super Soaker blasters are great kids outdoor water toys and make awesome gifts to get everyone outside for fun, active play that’s a real splash! Available now at most major retailers including Amazon and Walmart.

NERF MINECRAFT FIREBRAND
(Ages 8 and Up | Approx. Retail Price: $19.99 | Available: Now)
The NERF MINECRAFT FIREBRAND dart-blasting axe takes its inspiration from Minecraft, capturing the look of the axe in the Minecraft: Dungeons game. In the game, Firebrand is a special axe crafted in the Fiery Forge, often found in the hands of red piglins and zombified piglins. Fire up your imagination as you play with it as an axe, and surprise everyone when you blast darts from it, revealing that it’s also a NERF dart blaster! The Firebrand axe has 3-dart capacity, unleashes 1 dart at a time, and includes 6 NERF Elite darts. It’s easy to use and takes only a few simple steps to start blasting darts. The axe head is edged with foam. NERF MINECRAFT toys are perfect gifts for Minecraft players. No batteries required. Eyewear recommended (not included). Available at most major retailers.

NERF WILD SHARKFIRE
(Ages 6 and Up | Approx. Retail Price: $14.99 |
Available at most major retailers starting April 1, 2024)
NERF Wild blasters are designed with special features that make them easy to play with, so young kids can enjoy playing with these wild-looking blasters all by themselves. They’re easy to hold, sized to fit comfortably in small hands, and lightweight for easy carrying in backyard games. The front-loading design makes it easy to insert darts, and the handles have the lowest pull force of any NERF dart blasters for easy blasting. They’re perfect for boys and girls who are blasting into NERF games for the first time. The NERF WILD SHARKFIRE features a fearsome shark design that captures the look of this fierce fish with cool colors and exciting details! This NERF shark blaster includes 8 NERF Elite 2.0 flexible foam darts. Eyewear recommended (not included).

NERF WILD LIONFURY
(Ages 6 and Up | Approx. Retail Price: $19.99 |
Available at most major retailers starting April 1, 2024)
NERF Wild blasters are designed with special features that make them easy to play with, so young kids can enjoy playing with these wild-looking blasters all by themselves. They’re easy to hold, sized to fit comfortably in small hands, and lightweight for easy carrying in backyard games. The front-loading design makes it easy to insert darts, and the handles have the lowest pull force of any NERF dart blasters for easy blasting. They’re perfect for boys and girls who are blasting into NERF games for the first time. The NERF LIONFURY features an awesome lion design that captures the look of this ferocious feline with vibrant colors and exciting details! This NERF lion blaster includes 16 NERF Elite 2.0 flexible foam darts. Eyewear recommended (not included).

NERF DOG 12-INCH COMPACT TENNIS BALL BLASTER WITH 2.5-INCH TENNIS BALL 2-PACK
(HASBRO \ GRAMERCY PRODUCTS | Ages 14 and Up |
Approx. Retail Price: $19.99 | Available: March 24, 2024)
Ready, aim, and fetch! Fire away with the NERF Dog 12-inch Compact Blaster, and watch your dog enjoy the chase. The high-powered action launches your dog’s favorite fetching balls up to 40-ft, without wearing out your arm. When your dog brings it back, simply reload the ball by hand, or place the barrel on the tennis ball and let the blaster pick it up “hands-free.” No more picking up a slobbery ball! Plus, its compact size makes it easy to use, carry and store away. Works with standard 2.5-inch balls. Tennis ball 2-pack included.

NERF SUPER SOAKER NANO SOAKERS
(HASBRO \ WOWWEE | Ages 6 and Up |
Approx. Retail Price: $4.99-$9.99 | Available: Spring 2024)
Your favorite NERF Super Soakers, now in MINI size! NERF Super Soaker Nano Blasters are miniature water blasters that bring exciting water battles anywhere you go! Officially licensed by Hasbro and produced by WowWee, these blasters really shoot water up to 18 feet! Whether you’re plotting an on-the-go sneak attack or an epic prank on your friends, Nano Blasters bring the soak in mini form. Each Nano Blaster has an attached
keychain. Each one is a mini version of a classic, fan favorite blaster: XP100 Green, XP100 Blue and CPS1000. Available individually and as a 2-pack bundle (includes XP100 Blue and CPS1000). Collect them all!

I’d include the Better than Balloons entry, but I just did a review, so…