Hasbro has been in a licensing agreement with Kingsmen Creatives, Ltd. to bring a Nerf Family Entertainment Center to the Singapore market. Given their apparently stellar work leading into the upcoming 2019 opening of the “Nerf Action Xperience”, Hasbro has agreed to extend the license to the United States, with an FEC location due in 2020.
See below for more.
As per the press release sitting in my mailbox (thanks, Hasbro, for the heads up):
KINGSMEN AND HASBRO BRING THE NERF ACTION EXPERIENCE TO THE UNITED STATES
Singapore, June 4, 2019 – Kingsmen Creatives Ltd. (“Kingsmen”) (“金明创新”), and its subsidiaries (the “Group”), a leading communication design and production group, today announced that Kingsmen Xperience, Inc., its US-based subsidiary has entered into a licensing agreement with global play and entertainment company Hasbro, Inc. (“Hasbro”, NASDAQ: HAS) to expand its current licensing agreement to open NERF FEC attractions in the United States market (“US”).
Mr. Andrew Cheng, Group Chief Executive Officer of Kingsmen, said, “NERF is a well-established brand that commands a global following and has a strong presence in the US. Its appeal as a popular lifestyle brand that encourages social and outdoor play is inter-generational. The opening of NERF FEC’s in the US will redefine how fans can experience the brand as they find themselves immersed in exclusive NERF worlds. We look forward to breaking new ground as we engage audiences in a truly one of a kind experience.”
Expanding the licensing deal for NERF FEC attractions into the US market allows Kingsmen to increase the global reach of the attraction, which has garnered significant international interest. The world’s first NERF FEC will open in Singapore in 2019, with the first US location to open in late 2020.
“When we first announced that Kingsmen was bringing the NERF experience to Singapore, we heard from fans around the globe that they were excited about the possibility of more locations around the world,” said Casey Collins, SVP & GM Consumer Products, Hasbro. “The work Kingsmen has done with the upcoming opening of the NERF Action Xperience in Singapore is outstanding, and we cannot wait for fans and families from all over the US to have their own experience in their back yard, because for us and our fans, it’s NERF or Nothin’!”
We shall see what exactly the Nerf FEC consists of when the first one opens in Singapore. From last year’s press release, it should have multiple play areas, merchandising, and food and beverage areas.