This was an interesting thing to see, but not wholly unexpected. Hasbro is really trying to push their IP, be it Dungeons & Dragons, GI Joe, or Transformers. The latter has a movie coming out, and naturally there will be toys!
As per CNET, the Transformers: Rise of the Beasts 2-in-1 Optimus Prime Blaster will retail for $20, and be able to change between robot and blaster forms. Whether it’s worth that money is another matter…but at least it transforms!