I posted about these blasters on relevant social media, but forgot the main site itself. Oops.
Have some photos and analysis from Nerf’s press release!
First, Press Release Info!
Roblox, a unique social media/gaming platform platform, has been chugging along since 2004, relying on a community of developers to make content and experiences, and monetizing the results. In addition to acquiring a huge user base over the years (many in younger demographics), the company also recently went public with a direct IPO on the New York Stock Exchange. So while it may be an online platform for different games, it’s more than large enough to capitalize on these assets with a Hasbro partnership.
I’m not personally excited for any of these blasters, although the Adopt Me! BEES and Pulse Laser are interesting. Frankly, while I understand the need to maintain cartoonish looks and similarity to in-universe weapons, the designs on these blasters seem generally plain. Still, I’ll keep my fingers crossed that they end up being more fun than at first appearance.